![]() SO (strengths-opportunities) Strategies.The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix helps the managers of the H&M to develop four types of strategies: It leads to a 2X2 matrix – also known as SWOT Matrix. ![]() The SWOT Analysis framework helps an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats. SWOT analysis a highly interactive process and requires effective coordination among various departments within the firm such as – marketing, finance, operations, management information systems and strategic planning. ![]() H&M maintains its prominent position in market by carefully analyzing and reviewing the SWOT analysis. The H&M is one of the leading organizatations in its industry. It is a handy technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) H&M is facing in its current business environment. SWOT analysis is a strategic planning tool that can be used by H&M managers to do a situational analysis of the company.
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